Rory Sutherland Archives - That B2B Thing

2021 Brand Strategy – Plan to be random

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STRATEGY

Ogilvy Vice Chairman Rory Sutherland tells us why betting on the unknown might just be the best 2021 strategy for success.

2021 Brand Strategy – Plan to be randomHayley Burchall2021-02-26T12:25:10+00:00

The new equation: B2B minus F2F

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LUCKY DIP

Read Rory's take on how B2B minus F2F can change how marketers think about communication in an unconstrained digital world.

The new equation: B2B minus F2FHayley Burchall2022-01-07T17:07:30+00:00