business problem Archives - That B2B Thing

The new equation: B2B minus F2F

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LUCKY DIP

Read Rory's take on how B2B minus F2F can change how marketers think about communication in an unconstrained digital world.

The new equation: B2B minus F2FHayley Burchall2022-01-07T17:07:30+00:00

Look to your brand value

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LUCKY DIP

A strong brand reduces the cost of selling, and speeds up the buying process.

Look to your brand valueHayley Burchall2020-11-06T16:30:04+00:00