Ogilvy B2B

A marketing plan in a week? It can't be done. Yes it can. Follow the link and download our guide. https://lnkd.in/e4adnkqc

For many in B2B, influencers seem an odd choice – a consumer centric tactic.      As our paper reveals, used with clear intent, they’re a force to be reckoned with. They reveal tactical truth: they’re a human gateway to communities often unreceptive to branded messages. And in their humanness, influencers also bare a creative truth:     Because B2B is serious business, we are often in the business of being serious. In doing so, we take potent options off the table before we even get started.     As Rob Mayhew and our very own Rory Sutherland show, allowing ourselves some self-awareness and humour is a powerful thing and works in the B2B space. Thanks to their positionality, influencers allow us to employ effective creative ideas that a brand might not ordinarily get chance to use.    https://lnkd.in/d8uK_s7k 

A killer achievement! Happy publication day to our very own senior copywriter, Alastair Puddick, for the launch of his new book, Murder All Inclusive. When Alastair isn’t getting to the heart of complex technology, and writing engaging, persuasive, effective copy for our leading B2B clients, he likes to spend his time writing novels. And believe it or not, this is the fourth novel he’s had published. Having people like Alastair on the team is exactly how we provide the best creative, problem-solving, story-telling solutions for our clients. He’s just one member of our highly talented team, who relish taking on exciting B2B briefs and working tirelessly to produce outstanding creative responses that engage, perform and produce results. So, what’s the book about? Sun, sea and books. It should be the perfect relaxing getaway. Until the bodies start piling up… When crime writer Freddie Winters finds himself invited to a luxurious writers’ retreat in Spain, all he wants to do is sit by the pool, get drunk and ignore all the amateur writers he’s supposed to be teaching. But then someone starts killing off the other authors. And before he knows it, Freddie is the prime suspect. To clear his name, and save his own life, Freddie has to put his detective skills to work once again. And is it any good? Well, Alastair’s last novel was shortlisted for the Bollinger Everyman Wodehouse prize for comic fiction in 2020 (won this year by Bob Mortimer, and in previous years by writers including Terry Pratchett, Will Self and Helen Fielding, to name a few), so we reckon it should be a corker. Sound good? Grab a copy here: https://lnkd.in/eYVxueXX

It’s the gift that keeps on giving.   Last week at the Drum awards “What on Earth is The Value of Space?” campaign for Inmarsat, picked up the win in the B2B for Good Category.   Read more about how we helped position Inmarsat as a global leader on the link below: https://lnkd.in/eNR4NxW4

The Ogilvy team had an awesome time at the B2B Marketing awards, celebrating some fantastic wins! 🏆 Grand Prix Gold for our ‘What on Earth is The Value of Space?’ campaign, which helped position Inmarsat as a global leader. The work involved commissioning the largest ever global survey on public perceptions of space and space industries, resulting in an insightful thought leadership report that drew parallels between pursuing greater sustainability on Earth, and the urgent need to address space debris. 🥇 🥇 🥈Triple whammy success for the same project: Gold for Best Use of Thought Leadership, Gold for Best Use of Content Marketing, and Silver for Best Purpose Led Campaign. 🥈Silver for Best Use of Creative – ‘Build Your Own Satellite’ for Inmarsat. We created a playful, nostalgic spin on classic DIY mail order kits, transporting busy decision-makers back to their childhoods. Our goal was to persuade them to abandon plans to launch their own satellite constellations – and plug into Inmarsat’s existing one instead.    🥇 🥈Gold for Best Employee Engagement and Silver for Best Digital Experience for our EY ‘NextWave Elevator Challenge’. A fully-immersive, gamified experience that – quite literally – elevated employees’ understanding of EY’s global growth strategy.    We’re very grateful for the recognition, and to have the opportunity to work with such amazing clients. And excited to continue pushing the boundaries of creativity and innovation in B2B.  🚀🌟 #B2BAwards #OgilvyB2B  

Really good summary of old versus new ABM; or half hearted lip service and investing in doing ABM properly. ‘Old’ ABM is really just an exercise in targeting, saving money and hoping for a free lunch.

Influencers are now one of the fastest growing marketing priorities in the B2B industry with 75% of CMO’s now investing in some form. Of those who are, 93% are planning to increase their influencer activity.   We're excited to share Ogilvy’s Influencing Business Report! A first-of-its-kind look at dissecting the impact and opportunities of Influencer Marketing in the B2B. Download the full report here!  https://lnkd.in/d8uK_s7k

One not to be missed this Thursday as we explore the rise of B2B Influencer marketing. Did we mention our B2B Influence offering also happens to be the only B2B Influence offering out there? #b2b #b2bmarketing #b2binfluencers #influencermarketing

We are delighted to have received 11 shortlisted nominations for this year's B2B Marketing Awards! https://lnkd.in/eH2NSNtN 🏅 Best Use of Events - Next Wave Elevator - EY 🏅 Best use of Events - BETT 2023 - Samsung 🏅 Best Use of Creative - Build your own Satellite - Inmarsat* 🏅 Best Digital Experience - The Next Wave Elevator Challenge - EY 🏅 Best Use of Social & Influencer marketing - Join the Fold - Samsung 🏅 Best use of Content Marketing - What on earth is the value of Space? - Inmarsat* 🏅 Best Use of Thought Leadership - What on earth is the value of Space? - Inmarsat* 🏅 Best Brand Initiative - The Next Wave Elevator Challenge - EY 🏅 Best Purpose-led marketing programme - What on earth is the value of Space? - Inmarsat* 🏅 Best Enterprise targeted campaign - What on earth is the value of Space? - Inmarsat* 🏅 Best Employee engagement programme - The Next Wave Elevator Challenge - EY A massive congratulations and a huge 'Thank you' to all our shortlisted clients and internal teams - we'll be keeping our fingers crossed for Awards night on 15th November! *recently acquired by Viasat #b2bmarketing #b2b #awards #fingerscrossed #celebrate

The shortlist for the B2B Marketing Awards has been released and we've been nominated eleven times! 🙌 Congrats to everyone on our brilliant client teams, and internally, for the collaboration and success of this work - bring on the awards ceremony on 15th November! 🥳 #awards #b2bmarketing #b2bawards #ogilvy https://lnkd.in/eZtfqe-X