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Contrarian and right
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Contrarian and right

STRATEGY
Charlie Lynch recaps a controversial webinar from LinkedIn on B2B marketing - from the death of brand to hypertargeting.

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Contrarian and rightAnna Stone2021-03-22T10:27:52+00:00
B2B Customer Journey
Welcome to the Crystal Maze
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Welcome to the Crystal Maze

STRATEGY
B2B customer journeys; complicated for the sake of it? Or is there a method behind the maze?

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Welcome to the Crystal MazeTinny Reeves2021-09-06T16:37:25+01:00
2021 Brand Strategy – Plan to be random
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2021 Brand Strategy – Plan to be random

STRATEGY
Ogilvy Vice Chairman Rory Sutherland tells us why betting on the unknown might just be the best 2021 strategy for success.

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2021 Brand Strategy – Plan to be randomHayley Burchall2021-02-26T12:25:10+00:00
Your brand value
Look to your brand value
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Look to your brand value

LUCKY DIP
A strong brand reduces the cost of selling, and speeds up the buying process.

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Look to your brand valueHayley Burchall2020-11-06T16:30:04+00:00
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