Charlie Lynch recaps a controversial webinar from LinkedIn on B2B marketing - from the death of brand to hypertargeting.

B2B customer journeys; complicated for the sake of it? Or is there a method behind the maze?

Ogilvy Vice Chairman Rory Sutherland tells us why betting on the unknown might just be the best 2021 strategy for success.

A strong brand reduces the cost of selling, and speeds up the buying process.