B2B Archives - That B2B Thing

Contrarian and right

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B2B STRATEGY

Charlie Lynch recaps a controversial webinar from LinkedIn on B2B marketing - from the death of brand to hypertargeting.

Contrarian and rightAnna Stone2021-03-22T10:27:52+00:00

Acts rather than Ads of your brand values

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MAKING BRANDS MATTER

In advertising, what’s the best way to get your message across? Tell people you’re great, or show them?

Acts rather than Ads of your brand valuesHayley Burchall2021-02-26T14:59:51+00:00

The new equation: B2B minus F2F

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THE NEW NORMAL

Read Rory's take on how B2B minus F2F can change how marketers think about communication in an unconstrained digital world.

The new equation: B2B minus F2FHayley Burchall2021-02-26T16:06:40+00:00

Are we selling or helping people to buy?

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B2B STRATEGY

Research shows that an abundance of information results in an 18% decrease in purchase ease!

Are we selling or helping people to buy?Hayley Burchall2021-02-26T16:30:26+00:00

Look to your brand value

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THE WORLD OF B2B

A strong brand reduces the cost of selling, and speeds up the buying process.

Look to your brand valueHayley Burchall2020-11-06T16:30:04+00:00