Customer experience is essential for B2B and the metaverse is the biggest experience out there.

Charlie Lynch recaps a controversial webinar from LinkedIn on B2B marketing - from the death of brand to hypertargeting.

In advertising, what’s the best way to get your message across? Tell people you’re great, or show them? 

Read Rory's take on how B2B minus F2F can change how marketers think about communication in an unconstrained digital world.

Research shows that an abundance of information results in an 18% decrease in purchase ease!

A strong brand reduces the cost of selling, and speeds up the buying process.