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Metaverse
What’s the meta with my verse?
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What’s the meta with my verse?

STRATEGY
Customer experience is essential for B2B and the metaverse is the biggest experience out there.

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What’s the meta with my verse?Hayley Burchall2021-12-06T18:49:53+00:00
B2B marketing
Contrarian and right
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Contrarian and right

STRATEGY
Charlie Lynch recaps a controversial webinar from LinkedIn on B2B marketing - from the death of brand to hypertargeting.

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Contrarian and rightAnna Stone2021-03-22T10:27:52+00:00
Brand Values
Acts rather than Ads of your brand values
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Acts rather than Ads of your brand values

BRAND
In advertising, what’s the best way to get your message across? Tell people you’re great, or show them? 

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Acts rather than Ads of your brand valuesHayley Burchall2021-02-26T14:59:51+00:00
B2B minus F2F
The new equation: B2B minus F2F
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The new equation: B2B minus F2F

LUCKY DIP
Read Rory's take on how B2B minus F2F can change how marketers think about communication in an unconstrained digital world.

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The new equation: B2B minus F2FHayley Burchall2022-01-07T17:07:30+00:00
Helping people to buy
Are we selling or helping people to buy?
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Are we selling or helping people to buy?

STRATEGY
Research shows that an abundance of information results in an 18% decrease in purchase ease!

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Are we selling or helping people to buy?Hayley Burchall2021-02-26T16:30:26+00:00
Your brand value
Look to your brand value
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Look to your brand value

LUCKY DIP
A strong brand reduces the cost of selling, and speeds up the buying process.

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Look to your brand valueHayley Burchall2020-11-06T16:30:04+00:00
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