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21 things I learned about sustainability
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21 things I learned about sustainability

STRATEGY
Top takeaways from our Head of Strategy after the Cambridge University Sustainability Leadership Course

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21 things I learned about sustainabilityHayley Burchall2022-01-04T16:59:54+00:00
Metaverse
What’s the meta with my verse?
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What’s the meta with my verse?

STRATEGY
Customer experience is essential for B2B and the metaverse is the biggest experience out there.

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What’s the meta with my verse?Hayley Burchall2021-12-06T18:49:53+00:00
Earned media
Earned media and brand purpose
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Earned media and brand purpose

STRATEGY
Show the actions of your brand purpose and inject it with humanity to truly build influence. 

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Earned media and brand purposeHayley Burchall2021-09-22T17:07:29+01:00
B2B Buyers
The next generation of B2B buyers
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The next generation of B2B buyers

STRATEGY
Who are they? How do they work? How do we engage with them?

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The next generation of B2B buyersTinny Reeves2021-09-06T16:32:17+01:00
B2B marketing
Contrarian and right
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Contrarian and right

STRATEGY
Charlie Lynch recaps a controversial webinar from LinkedIn on B2B marketing - from the death of brand to hypertargeting.

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Contrarian and rightAnna Stone2021-03-22T10:27:52+00:00
B2B Customer Journey
Welcome to the Crystal Maze
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Welcome to the Crystal Maze

STRATEGY
B2B customer journeys; complicated for the sake of it? Or is there a method behind the maze?

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Welcome to the Crystal MazeTinny Reeves2021-09-06T16:37:25+01:00
2021 Brand Strategy – Plan to be random
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2021 Brand Strategy – Plan to be random

STRATEGY
Ogilvy Vice Chairman Rory Sutherland tells us why betting on the unknown might just be the best 2021 strategy for success.

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2021 Brand Strategy – Plan to be randomHayley Burchall2021-02-26T12:25:10+00:00
Helping people to buy
Are we selling or helping people to buy?
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Are we selling or helping people to buy?

STRATEGY
Research shows that an abundance of information results in an 18% decrease in purchase ease!

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Are we selling or helping people to buy?Hayley Burchall2021-02-26T16:30:26+00:00
Digital strategy
Big font, little font
Gallery

Big font, little font

STRATEGY
Plan your digital experience in order to make your communications more interesting and your prospects click.

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Big font, little fontHayley Burchall2021-06-11T15:17:11+01:00
Getting email right
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Getting email right

STRATEGY
Tips on how to create an effective email campaign

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Getting email rightHayley Burchall2020-05-27T13:34:48+01:00
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