October 2020

The World of B2B

In no particular order, here are our top ten facts around the dark arts of search and SEO:

1. More than 70% of searches start with a generic search, such as “CRM software,” rather than a search for specific brands. (Harvard Busines Review)
2. 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
3. Organic SEO is about 5.66 times more effective than paid search.
4. 85% of users ignore paid ads and focus on organic search results.
5. More than 35% of marketers use keyword analysis as their main source of content ideas.
6. Forrester forecasts that spending on B2B search advertising in the US will increase by 25% by 2022.
7. Mobile searches have overtaken desktop searches: 57% of search queries take place on mobile devices according to BrightEdge.
8. 72% of marketers see the creation of useful content as the most productive SEO strategy.
9. While over 30% of marketers think voice search is the next big trend, 60% have no strategy to incorporate it into their business strategy. (Econsultancy)
10. Currently, 40% of adults perform a voice search daily, and it has been predicted that by the end of 2020 50% of all searches will be voice.