Project Description

October 2020

The World of B2B

Alice Tyler
Alice TylerJunior Planner

Top Tens – Search

In no particular order, here are our top ten facts around the dark arts of search and SEO:

  1. More than 70% of searches start with a generic search, such as “CRM software,” rather than a search for specific brands. (Harvard Busines Review)
  2. 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
  3. Organic SEO is about 5.66 times more effective than paid search.
  4. 85% of users ignore paid ads and focus on organic search results.
  5. More than 35% of marketers use keyword analysis as their main source of content ideas.
  6. Forrester forecasts that spending on B2B search advertising in the US will increase by 25% by 2022.
  7. Mobile searches have overtaken desktop searches: 57% of search queries take place on mobile devices according to BrightEdge.
  8. 72% of marketers see the creation of useful content as the most productive SEO strategy.
  9. While over 30% of marketers think voice search is the next big trend, 60% have no strategy to incorporate it into their business strategy. (Econsultancy)
  10. Currently, 40% of adults perform a voice search daily, and it has been predicted that by the end of 2020 50% of all searches will be voice.

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