Project Description

April 2020

The World of B2B

Pandemic culture

The COVID-19 pandemic has given rise to a flurry of fascinating reports, articles and podcasts, all with differing opinions on the world we currently find ourselves in, and where we could be headed. With so much out there, it’s difficult to find the time (or possibly the inclination) to wade through all of these reports and studies to find the information most applicable to your brand and the world of B2B.

With this in mind, we have pulled together the best data and insight from many of the industry big hitters (such as Edelman, Canvas8, WPP and WARC), into one easily digestible presentation. The presentation is around 45mins and goes through some of the main trends of the pandemic (inspired by Canvas8); from consumer/buyer behaviour and societal change, through to discussing how agile brands win and what the ‘new normal’ may look like going forward.

To book a free session with the Strategic Services team to go through the findings, speak to your Ogilvy account lead, or contact our Head of Strategy –james.myers@ogilvy.com .

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