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ALLHayley Burchall2022-01-07T17:18:50+00:00
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On leaving the big guns at homeHayley Burchall2021-06-11T15:42:07+01:00
B2B copywriting
On leaving the big guns at home
Gallery

On leaving the big guns at home

LUCKY DIP
There's little place in B2B for 'blue' language - but it sure works elsewhere.

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Is your voice(over) powerful enough?Hayley Burchall2021-09-06T16:31:21+01:00
b2b voiceover
Is your voice(over) powerful enough?
Gallery

Is your voice(over) powerful enough?

CREATIVE
Some things just need to be heard.

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Interrogating the productHayley Burchall2020-07-07T12:34:28+01:00
Interrogating the product
Gallery

Interrogating the product

CREATIVE
Letting creatives get hands-on with what they're trying to sell could vastly improve your campaigns.

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The case for creativity in B2BHayley Burchall2020-07-07T12:32:39+01:00
The case for creativity in B2B
Gallery

The case for creativity in B2B

CREATIVE
Why playing it safe is absolutely the wrong thing to do.

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Don’t isolate your subconsciousHayley Burchall2022-01-07T17:08:35+00:00
Don’t isolate your subconscious
Gallery

Don’t isolate your subconscious

LUCKY DIP
Without our colleagues to distract us, where will our ideas come from?

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Never mind the TOV guidelinesHayley Burchall2020-06-24T15:24:30+01:00
Never mind the TOV guidelines
Gallery

Never mind the TOV guidelines

CREATIVE
Tone of voice is redundant if you have nothing to say.

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B2B marketing: find your funny boneHayley Burchall2021-09-06T16:58:57+01:00
funny b2b
B2B marketing: find your funny bone
Gallery

B2B marketing: find your funny bone

CREATIVE
We all know humour is a great tool for marketing and advertising. But is it right for B2B?

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What’s it like to be a lockdown newbie?Hayley Burchall2022-01-07T17:09:09+00:00
b2b lockdown
What’s it like to be a lockdown newbie?
Gallery

What’s it like to be a lockdown newbie?

LUCKY DIP
Three of our newest recruits tell us about their experience of acclimatising to a new role remotely.

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The role of technology post-COVID 19Hayley Burchall2022-01-07T17:10:36+00:00
The role of technology post-COVID 19
Gallery

The role of technology post-COVID 19

LUCKY DIP
How technology and an agile approach can help businesses adapt to the new world.

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Six ways digital can replace face-to-faceHayley Burchall2022-01-07T17:12:17+00:00
Six ways digital can replace face-to-face
Gallery

Six ways digital can replace face-to-face

LUCKY DIP
Now that sales demos and face-to-face meetings are off the table, how can B2B marketers react?

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Top Tens – SearchHayley Burchall2020-06-24T15:23:04+01:00
Top Tens – Search
Gallery

Top Tens – Search

LUCKY DIP
Stats and trends around the dark arts of search and SEO.

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Anyone can write. Discuss.Hayley Burchall2020-06-24T15:22:40+01:00
Anyone can write. Discuss.
Gallery

Anyone can write. Discuss.

CREATIVE
Many people fancy themselves as writers, but crafting effective copy is a job for the professionals.

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Getting email rightHayley Burchall2020-05-27T13:34:48+01:00
Getting email right
Gallery

Getting email right

STRATEGY
Tips on how to create an effective email campaign

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Is sales disruption an opportunity?Hayley Burchall2020-06-24T15:15:03+01:00
Is sales disruption an opportunity?
Gallery

Is sales disruption an opportunity?

BRAND
How B2B marketers can build value for their organisations while sales opportunities are scarce.

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Reading the roomHayley Burchall2022-01-07T17:14:00+00:00
Reading the room
Gallery

Reading the room

LUCKY DIP
Are sympathy and empathy now the foundation on which all comms should be built?

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Search behaviour during the pandemicHayley Burchall2022-01-07T17:15:40+00:00
Search behaviour during the pandemic
Gallery

Search behaviour during the pandemic

LUCKY DIP
We take a look at the latest evolving search trends, and what they mean for B2B brands.

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Globalisation after COVID-19Hayley Burchall2022-01-07T17:17:10+00:00
Globalisation after COVID-19
Gallery

Globalisation after COVID-19

LUCKY DIP
Post-pandemic trade in a new business world.

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FlightPlan online event – 15 key learningsHayley Burchall2022-01-07T17:06:36+00:00
FlightPlan online event – 15 key learnings
Gallery

FlightPlan online event – 15 key learnings

LUCKY DIP
What did the experience of FlightPlan teach us about creating a unique virtual event?

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Online events round upHayley Burchall2022-01-07T17:04:22+00:00
Online events round up
Gallery

Online events round up

LUCKY DIP
A quick look at some of the brands and sectors who are going virtual this year.

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FlightPlan for the futureHayley Burchall2020-06-24T15:18:42+01:00
FlightPlan for the future
Gallery

FlightPlan for the future

CREATIVE
Bringing aviation industry leaders together at a time of unprecedented challenge.

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Searching for insights on the new B2B buyerHayley Burchall2022-01-07T16:58:23+00:00
Searching for insights on the new B2B buyer
Gallery

Searching for insights on the new B2B buyer

LUCKY DIP
B2B marketers need to think laterally to find relevant customer insights in our disrupted times.

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ZoomonomicsHayley Burchall2022-01-07T16:57:33+00:00
Zoomonomics
Gallery

Zoomonomics

LUCKY DIP
A look at how attitudes toward technology have changed over the past five weeks, and probably forever…

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Pandemic cultureHayley Burchall2022-01-07T16:56:03+00:00
Pandemic culture
Gallery

Pandemic culture

LUCKY DIP
The impact of COVID-19 on consumer behaviour, society and brands.

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The economics of a pandemicHayley Burchall2022-01-07T16:52:14+00:00
The economics of a pandemic
Gallery

The economics of a pandemic

LUCKY DIP
An in-depth look from the London Business School on COVID-19 and its impact on global economies.

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Online events – a superior good?Hayley Burchall2022-01-07T16:51:34+00:00
Online events – a superior good?
Gallery

Online events – a superior good?

LUCKY DIP
How can we transform virtual events from a poor imitation into a preferred experience?

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