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ALLHayley Burchall2021-02-16T15:47:48+00:00
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  • THE NEW NORMAL
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Contrarian and rightAnna Stone2021-03-22T10:27:52+00:00
B2B marketing
Contrarian and right
Gallery

Contrarian and right

B2B STRATEGY
Charlie Lynch recaps a controversial webinar from LinkedIn on B2B marketing - from the death of brand to hypertargeting.

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Two steps forward, one step backHayley Burchall2021-02-26T12:18:01+00:00
stakeholder management
Two steps forward, one step back
Gallery

Two steps forward, one step back

THE WORLD OF B2B
If you ask someone for their point of view, they will find something to say. But if those comments are left unchecked, you can end up with a re-brief.

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Welcome to the Crystal MazeTinny Reeves2021-02-26T12:20:41+00:00
B2B Customer Journey
Welcome to the Crystal Maze
Gallery

Welcome to the Crystal Maze

B2B STRATEGY
B2B customer journeys; complicated for the sake of it? Or is there a method behind the maze?

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The Data Gender DivideHayley Burchall2021-02-26T16:15:48+00:00
The Data Gender Divide
Gallery

The Data Gender Divide

MAKING BRANDS MATTER
AI is learning to be sexist – and it’s our fault.

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2021 Brand Strategy – Plan to be randomHayley Burchall2021-02-26T12:25:10+00:00
2021 Brand Strategy – Plan to be random
Gallery

2021 Brand Strategy – Plan to be random

B2B STRATEGY
Ogilvy Vice Chairman Rory Sutherland tells us why betting on the unknown might just be the best 2021 strategy for success.

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Acts rather than Ads of your brand valuesHayley Burchall2021-02-26T14:59:51+00:00
Brand Values
Acts rather than Ads of your brand values
Gallery

Acts rather than Ads of your brand values

MAKING BRANDS MATTER
In advertising, what’s the best way to get your message across? Tell people you’re great, or show them? 

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What about B2B, Steve?Hayley Burchall2021-02-26T16:18:56+00:00
Brand Purpose
What about B2B, Steve?
Gallery

What about B2B, Steve?

THE WORLD OF B2B
Steve Harrison’s new book is a wake-up call to adland, but why doesn’t it include B2B.

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The new equation: B2B minus F2FHayley Burchall2021-02-26T16:06:40+00:00
B2B minus F2F
The new equation: B2B minus F2F
Gallery

The new equation: B2B minus F2F

THE NEW NORMAL
Read Rory's take on how B2B minus F2F can change how marketers think about communication in an unconstrained digital world.

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Are we selling or helping people to buy?Hayley Burchall2021-02-26T16:30:26+00:00
Helping people to buy
Are we selling or helping people to buy?
Gallery

Are we selling or helping people to buy?

B2B STRATEGY
Research shows that an abundance of information results in an 18% decrease in purchase ease!

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Big font, little fontHayley Burchall2020-11-02T17:15:25+00:00
Big font, little font
Gallery

Big font, little font

B2B STRATEGY
Plan your digital experience in order to make your communications more interesting and your prospects click.

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Look to your brand valueHayley Burchall2020-11-06T16:30:04+00:00
Your brand value
Look to your brand value
Gallery

Look to your brand value

THE WORLD OF B2B
A strong brand reduces the cost of selling, and speeds up the buying process.

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On leaving the big guns at homeHayley Burchall2020-07-20T10:21:06+01:00
On leaving the big guns at home
Gallery

On leaving the big guns at home

THE WORLD OF B2B
There's little place in B2B for 'blue' language - but it sure works elsewhere.

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Is your voice(over) powerful enough?Hayley Burchall2020-07-07T13:02:19+01:00
Is your voice(over) powerful enough?
Gallery

Is your voice(over) powerful enough?

CREATIVE CORNER
Some things just need to be heard.

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Interrogating the productHayley Burchall2020-07-07T12:34:28+01:00
Interrogating the product
Gallery

Interrogating the product

CREATIVE CORNER
Letting creatives get hands-on with what they're trying to sell could vastly improve your campaigns.

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The case for creativity in B2BHayley Burchall2020-07-07T12:32:39+01:00
The case for creativity in B2B
Gallery

The case for creativity in B2B

CREATIVE CORNER
Why playing it safe is absolutely the wrong thing to do.

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Don’t isolate your subconsciousHayley Burchall2020-06-24T15:24:47+01:00
Don’t isolate your subconscious
Gallery

Don’t isolate your subconscious

THE NEW NORMAL
Without our colleagues to distract us, where will our ideas come from?

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Never mind the TOV guidelinesHayley Burchall2020-06-24T15:24:30+01:00
Never mind the TOV guidelines
Gallery

Never mind the TOV guidelines

CREATIVE CORNER
Tone of voice is redundant if you have nothing to say.

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B2B marketing: find your funny boneHayley Burchall2020-06-24T15:25:06+01:00
B2B marketing: find your funny bone
Gallery

B2B marketing: find your funny bone

CREATIVE CORNER
We all know humour is a great tool for marketing and advertising. But is it right for B2B?

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What’s it like to be a lockdown newbie?Hayley Burchall2020-06-24T15:24:10+01:00
What’s it like to be a lockdown newbie?
Gallery

What’s it like to be a lockdown newbie?

THE NEW NORMAL
Three of our newest recruits tell us about their experience of acclimatising to a new role remotely.

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The role of technology post-COVID 19Hayley Burchall2020-06-08T11:25:21+01:00
The role of technology post-COVID 19
Gallery

The role of technology post-COVID 19

THE NEW NORMAL
How technology and an agile approach can help businesses adapt to the new world.

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Six ways digital can replace face-to-faceHayley Burchall2020-06-24T15:23:37+01:00
Six ways digital can replace face-to-face
Gallery

Six ways digital can replace face-to-face

THE NEW NORMAL
Now that sales demos and face-to-face meetings are off the table, how can B2B marketers react?

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Top Tens – SearchHayley Burchall2020-06-24T15:23:04+01:00
Top Tens – Search
Gallery

Top Tens – Search

THE WORLD OF B2B
Stats and trends around the dark arts of search and SEO.

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Anyone can write. Discuss.Hayley Burchall2020-06-24T15:22:40+01:00
Anyone can write. Discuss.
Gallery

Anyone can write. Discuss.

CREATIVE CORNER
Many people fancy themselves as writers, but crafting effective copy is a job for the professionals.

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Getting email rightHayley Burchall2020-05-27T13:34:48+01:00
Getting email right
Gallery

Getting email right

B2B STRATEGY
Tips on how to create an effective email campaign

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Is sales disruption an opportunity?Hayley Burchall2020-06-24T15:15:03+01:00
Is sales disruption an opportunity?
Gallery

Is sales disruption an opportunity?

MAKING BRANDS MATTER
How B2B marketers can build value for their organisations while sales opportunities are scarce.

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