Lessons from legends: Björn StåhlHayley Burchall2022-03-16T09:09:36+00:00
Lessons from legends: Björn Ståhl
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Lessons from legends: Björn Ståhl
CREATIVE
Executive creative director at INGO, Björn Ståhl gives us some great lessons over lunch
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21 things I learned about sustainabilityHayley Burchall2022-01-04T16:59:54+00:00
21 things I learned about sustainability
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21 things I learned about sustainability
STRATEGY
Top takeaways from our Head of Strategy after the Cambridge University Sustainability Leadership Course
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What is it like working at Ogilvy?Hayley Burchall2022-01-04T11:20:50+00:00
What is it like working at Ogilvy?
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What is it like working at Ogilvy?
LUCKY DIP
We asked our two work experience students about their unique experiences and perception of agency life.
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B2B influencers to disrupt 2022Hayley Burchall2021-12-14T10:00:21+00:00
B2B influencers to disrupt 2022
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B2B influencers to disrupt 2022
LUCKY DIP
B2B influence is the sleeping giant that’s set to be next year’s defining disruption.
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What’s the meta with my verse?Hayley Burchall2021-12-06T18:49:53+00:00
What’s the meta with my verse?
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What’s the meta with my verse?
STRATEGY
Customer experience is essential for B2B and the metaverse is the biggest experience out there.
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What more cannes you be doing?Hayley Burchall2021-10-18T11:59:36+01:00
What more cannes you be doing?
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What more cannes you be doing?
CREATIVE
3 lessons for B2B from these big-thinking Cannes Lions winners
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Is B2B ready for TikTok?Hayley Burchall2021-09-22T17:01:19+01:00
Is B2B ready for TikTok?
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Is B2B ready for TikTok?
CREATIVE
With hundreds of millions of users around the world, can B2B brands capitalise on TikTok's popularity?
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Watch the video, we dare you…Hayley Burchall2021-09-21T11:13:11+01:00
Watch the video, we dare you…
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Watch the video, we dare you…
CREATIVE
Top tips for an engaging and memorable B2B video from our Head of Multimedia
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Earned media and brand purposeHayley Burchall2021-09-22T17:07:29+01:00
Earned media and brand purpose
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Earned media and brand purpose
STRATEGY
Show the actions of your brand purpose and inject it with humanity to truly build influence.
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The next generation of B2B buyersTinny Reeves2021-09-06T16:32:17+01:00
The next generation of B2B buyers
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The next generation of B2B buyers
STRATEGY
Who are they? How do they work? How do we engage with them?
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Want to be more creative? Step backHayley Burchall2021-07-14T10:27:10+01:00
Want to be more creative? Step back
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Want to be more creative? Step back
CREATIVE
How can you be more creative? Comic legend John Cleese revealed his secrets at Nudgestock.
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Setting the tone in B2BHayley Burchall2021-06-11T15:42:34+01:00
Setting the tone in B2B
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Setting the tone in B2B
CREATIVE
Why is the importance of a brand voice falling on deaf ears?
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WACL Talent Awards – If at first you fail…Hayley Burchall2021-05-05T11:17:36+01:00
WACL Talent Awards – If at first you fail…
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WACL Talent Awards – If at first you fail…
LUCKY DIP
Creative Director, Clare Russell reveals the secret to her strength in failing that helped her win the WACL Talent Awards 2021
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Contrarian and rightAnna Stone2021-03-22T10:27:52+00:00
Contrarian and right
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Contrarian and right
STRATEGY
Charlie Lynch recaps a controversial webinar from LinkedIn on B2B marketing - from the death of brand to hypertargeting.
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Two steps forward, one step backHayley Burchall2021-06-11T15:07:18+01:00
Two steps forward, one step back
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Two steps forward, one step back
LUCKY DIP
If you ask someone for their point of view, they will find something to say. But how can you manage avoiding a re-brief.
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Welcome to the Crystal MazeTinny Reeves2021-09-06T16:37:25+01:00
Welcome to the Crystal Maze
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Welcome to the Crystal Maze
STRATEGY
B2B customer journeys; complicated for the sake of it? Or is there a method behind the maze?
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The Data Gender DivideHayley Burchall2021-02-26T16:15:48+00:00
The Data Gender Divide
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The Data Gender Divide
BRAND
AI is learning to be sexist – and it’s our fault.
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2021 Brand Strategy – Plan to be randomHayley Burchall2021-02-26T12:25:10+00:00
2021 Brand Strategy – Plan to be random
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2021 Brand Strategy – Plan to be random
STRATEGY
Ogilvy Vice Chairman Rory Sutherland tells us why betting on the unknown might just be the best 2021 strategy for success.
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Acts rather than Ads of your brand valuesHayley Burchall2021-02-26T14:59:51+00:00
Acts rather than Ads of your brand values
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Acts rather than Ads of your brand values
BRAND
In advertising, what’s the best way to get your message across? Tell people you’re great, or show them?
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What about B2B, Steve?Hayley Burchall2021-02-26T16:18:56+00:00
What about B2B, Steve?
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What about B2B, Steve?
LUCKY DIP
Steve Harrison’s new book is a wake-up call to adland, but why doesn’t it include B2B.
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The new equation: B2B minus F2FHayley Burchall2022-01-07T17:07:30+00:00
The new equation: B2B minus F2F
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The new equation: B2B minus F2F
LUCKY DIP
Read Rory's take on how B2B minus F2F can change how marketers think about communication in an unconstrained digital world.
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Are we selling or helping people to buy?Hayley Burchall2021-02-26T16:30:26+00:00
Are we selling or helping people to buy?
Gallery
Are we selling or helping people to buy?
STRATEGY
Research shows that an abundance of information results in an 18% decrease in purchase ease!
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Big font, little fontHayley Burchall2021-06-11T15:17:11+01:00
Big font, little font
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Big font, little font
STRATEGY
Plan your digital experience in order to make your communications more interesting and your prospects click.
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Look to your brand valueHayley Burchall2020-11-06T16:30:04+00:00
Look to your brand value
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Look to your brand value
LUCKY DIP
A strong brand reduces the cost of selling, and speeds up the buying process.
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On leaving the big guns at homeHayley Burchall2021-06-11T15:42:07+01:00
On leaving the big guns at home
Gallery
On leaving the big guns at home
LUCKY DIP
There's little place in B2B for 'blue' language - but it sure works elsewhere.
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