On leaving the big guns at homeLuke Satchell2020-07-20T10:21:06+01:00
On leaving the big guns at home
THE WORLD OF B2B
There's little place in B2B for 'blue' language - but it sure works elsewhere.
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Interrogating the productLuke Satchell2020-07-07T12:34:28+01:00
Interrogating the product
CREATIVE CORNER
Letting creatives get hands-on with what they're trying to sell could vastly improve your campaigns.
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The case for creativity in B2BLuke Satchell2020-07-07T12:32:39+01:00
The case for creativity in B2B
CREATIVE CORNER
Why playing it safe is absolutely the wrong thing to do.
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B2B marketing: find your funny boneLuke Satchell2020-06-24T15:25:06+01:00
B2B marketing: find your funny bone
CREATIVE CORNER
We all know humour is a great tool for marketing and advertising. But is it right for B2B?
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Don’t isolate your subconsciousLuke Satchell2020-06-24T15:24:47+01:00
Don’t isolate your subconscious
THE NEW NORMAL
Without our colleagues to distract us, where will our ideas come from?
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Never mind the TOV guidelinesLuke Satchell2020-06-24T15:24:30+01:00
Never mind the TOV guidelines
CREATIVE CORNER
Tone of voice is redundant if you have nothing to say.
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What’s it like to be a lockdown newbie?Luke Satchell2020-06-24T15:24:10+01:00
What’s it like to be a lockdown newbie?
THE NEW NORMAL
Three of our newest recruits tell us about their experience of acclimatising to a new role remotely.
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Six ways digital can replace face-to-faceLuke Satchell2020-06-24T15:23:37+01:00
Six ways digital can replace face-to-face
THE NEW NORMAL
Now that sales demos and face-to-face meetings are off the table, how can B2B marketers react?
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Top Tens – SearchLuke Satchell2020-06-24T15:23:04+01:00
Top Tens – Search
THE WORLD OF B2B
Stats and trends around the dark arts of search and SEO.
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Anyone can write. Discuss.Luke Satchell2020-06-24T15:22:40+01:00
Anyone can write. Discuss.
CREATIVE CORNER
Many people fancy themselves as writers, but crafting effective copy is a job for the professionals.
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Searching for insights on the new B2B buyerLuke Satchell2020-06-24T15:22:07+01:00
Searching for insights on the new B2B buyer
THE NEW NORMAL
B2B marketers need to think laterally to find relevant customer insights in our disrupted times.
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The economics of a pandemicLuke Satchell2020-06-24T15:21:02+01:00
The economics of a pandemic
THE NEW NORMAL
An in-depth look from the London Business School on COVID-19 and its impact on global economies.
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Pandemic cultureLuke Satchell2020-06-24T15:20:27+01:00
Pandemic culture
THE NEW NORMAL
The impact of COVID-19 on consumer behaviour, society and brands.
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Online events round upLuke Satchell2020-06-24T15:19:23+01:00
Online events round up
THE NEW NORMAL
A quick look at some of the brands and sectors who are going virtual this year.
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FlightPlan for the futureLuke Satchell2020-06-24T15:18:42+01:00
FlightPlan for the future
CREATIVE CORNER
Bringing aviation industry leaders together at a time of unprecedented challenge.
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ZoomonomicsLuke Satchell2020-06-24T15:17:08+01:00
Zoomonomics
THE NEW NORMAL
A look at how attitudes toward technology have changed over the past five weeks, and probably forever…
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ABM – the heretic’s perspectiveLuke Satchell2020-06-24T15:16:25+01:00
ABM – the heretic’s perspective
B2B STRATEGY
It was supposed to be the next big thing, but is ABM effective for everyone?
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Is sales disruption an opportunity?Luke Satchell2020-06-24T15:15:03+01:00
Is sales disruption an opportunity?
MAKING BRANDS MATTER
How B2B marketers can build value for their organisations while sales opportunities are scarce.
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Online events – a superior good?Luke Satchell2020-06-24T15:13:36+01:00
Online events – a superior good?
THE NEW NORMAL
How can we transform virtual events from a poor imitation into a preferred experience?
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Search behaviour during the pandemicRichard Willett2020-06-24T14:49:57+01:00
Search behaviour during the pandemic
THE NEW NORMAL
We take a look at the latest evolving search trends, and what they mean for B2B brands.
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FlightPlan online event – 15 key learningsLuke Satchell2020-06-24T14:49:00+01:00
FlightPlan online event – 15 key learnings
THE NEW NORMAL
What did the experience of FlightPlan teach us about creating a unique virtual event?
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Reading the roomLuke Satchell2020-06-24T14:47:46+01:00
Reading the room
THE NEW NORMAL
Are sympathy and empathy now the foundation on which all comms should be built?
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