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ALLHayley Burchall2022-01-07T17:18:50+00:00
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5 things scammers can teach B2B about email marketingHayley Burchall2022-08-24T10:17:23+01:00
Email marketing
5 things scammers can teach B2B about email marketing
Gallery

5 things scammers can teach B2B about email marketing

CREATIVE
Al shares some thoughts and top tips on email marketing

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Lessons from legends: Björn StåhlHayley Burchall2022-03-16T09:09:36+00:00
Björn Ståhl
Lessons from legends: Björn Ståhl
Gallery

Lessons from legends: Björn Ståhl

CREATIVE
Executive creative director at INGO, Björn Ståhl gives us some great lessons over lunch

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21 things I learned about sustainabilityHayley Burchall2022-01-04T16:59:54+00:00
21 things I learned about sustainability
Gallery

21 things I learned about sustainability

STRATEGY
Top takeaways from our Head of Strategy after the Cambridge University Sustainability Leadership Course

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What is it like working at Ogilvy?Hayley Burchall2022-01-04T11:20:50+00:00
What is it like working at Ogilvy?
Gallery

What is it like working at Ogilvy?

LUCKY DIP
We asked our two work experience students about their unique experiences and perception of agency life.

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B2B influencers to disrupt 2022Hayley Burchall2021-12-14T10:00:21+00:00
B2B influencers to disrupt 2022
Gallery

B2B influencers to disrupt 2022

LUCKY DIP
B2B influence is the sleeping giant that’s set to be next year’s defining disruption.

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What’s the meta with my verse?Hayley Burchall2021-12-06T18:49:53+00:00
Metaverse
What’s the meta with my verse?
Gallery

What’s the meta with my verse?

STRATEGY
Customer experience is essential for B2B and the metaverse is the biggest experience out there.

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What more cannes you be doing?Hayley Burchall2021-10-18T11:59:36+01:00
What more cannes you be doing?
Gallery

What more cannes you be doing?

CREATIVE
3 lessons for B2B from these big-thinking Cannes Lions winners

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Is B2B ready for TikTok?Hayley Burchall2021-09-22T17:01:19+01:00
TikTok
Is B2B ready for TikTok?
Gallery

Is B2B ready for TikTok?

CREATIVE
With hundreds of millions of users around the world, can B2B brands capitalise on TikTok's popularity?

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Watch the video, we dare you…Hayley Burchall2021-09-21T11:13:11+01:00
Watch the video, we dare you…
Gallery

Watch the video, we dare you…

CREATIVE
Top tips for an engaging and memorable B2B video from our Head of Multimedia

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Earned media and brand purposeHayley Burchall2021-09-22T17:07:29+01:00
Earned media
Earned media and brand purpose
Gallery

Earned media and brand purpose

STRATEGY
Show the actions of your brand purpose and inject it with humanity to truly build influence. 

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The next generation of B2B buyersTinny Reeves2021-09-06T16:32:17+01:00
B2B Buyers
The next generation of B2B buyers
Gallery

The next generation of B2B buyers

STRATEGY
Who are they? How do they work? How do we engage with them?

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Want to be more creative? Step backHayley Burchall2021-07-14T10:27:10+01:00
Be more creative
Want to be more creative? Step back
Gallery

Want to be more creative? Step back

CREATIVE
How can you be more creative? Comic legend John Cleese revealed his secrets at Nudgestock.

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Setting the tone in B2BHayley Burchall2021-06-11T15:42:34+01:00
Brand voice
Setting the tone in B2B
Gallery

Setting the tone in B2B

CREATIVE
Why is the importance of a brand voice falling on deaf ears?

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WACL Talent Awards – If at first you fail…Hayley Burchall2021-05-05T11:17:36+01:00
WACL Talent Awards
WACL Talent Awards – If at first you fail…
Gallery

WACL Talent Awards – If at first you fail…

LUCKY DIP
Creative Director, Clare Russell reveals the secret to her strength in failing that helped her win the WACL Talent Awards 2021

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Contrarian and rightAnna Stone2021-03-22T10:27:52+00:00
B2B marketing
Contrarian and right
Gallery

Contrarian and right

STRATEGY
Charlie Lynch recaps a controversial webinar from LinkedIn on B2B marketing - from the death of brand to hypertargeting.

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Two steps forward, one step backHayley Burchall2021-06-11T15:07:18+01:00
stakeholder management
Two steps forward, one step back
Gallery

Two steps forward, one step back

LUCKY DIP
If you ask someone for their point of view, they will find something to say. But how can you manage avoiding a re-brief.

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Welcome to the Crystal MazeTinny Reeves2021-09-06T16:37:25+01:00
B2B Customer Journey
Welcome to the Crystal Maze
Gallery

Welcome to the Crystal Maze

STRATEGY
B2B customer journeys; complicated for the sake of it? Or is there a method behind the maze?

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The Data Gender DivideHayley Burchall2021-02-26T16:15:48+00:00
The Data Gender Divide
Gallery

The Data Gender Divide

BRAND
AI is learning to be sexist – and it’s our fault.

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2021 Brand Strategy – Plan to be randomHayley Burchall2021-02-26T12:25:10+00:00
2021 Brand Strategy – Plan to be random
Gallery

2021 Brand Strategy – Plan to be random

STRATEGY
Ogilvy Vice Chairman Rory Sutherland tells us why betting on the unknown might just be the best 2021 strategy for success.

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Acts rather than Ads of your brand valuesHayley Burchall2021-02-26T14:59:51+00:00
Brand Values
Acts rather than Ads of your brand values
Gallery

Acts rather than Ads of your brand values

BRAND
In advertising, what’s the best way to get your message across? Tell people you’re great, or show them? 

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What about B2B, Steve?Hayley Burchall2021-02-26T16:18:56+00:00
Brand Purpose
What about B2B, Steve?
Gallery

What about B2B, Steve?

LUCKY DIP
Steve Harrison’s new book is a wake-up call to adland, but why doesn’t it include B2B.

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The new equation: B2B minus F2FHayley Burchall2022-01-07T17:07:30+00:00
B2B minus F2F
The new equation: B2B minus F2F
Gallery

The new equation: B2B minus F2F

LUCKY DIP
Read Rory's take on how B2B minus F2F can change how marketers think about communication in an unconstrained digital world.

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Are we selling or helping people to buy?Hayley Burchall2021-02-26T16:30:26+00:00
Helping people to buy
Are we selling or helping people to buy?
Gallery

Are we selling or helping people to buy?

STRATEGY
Research shows that an abundance of information results in an 18% decrease in purchase ease!

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Big font, little fontHayley Burchall2021-06-11T15:17:11+01:00
Digital strategy
Big font, little font
Gallery

Big font, little font

STRATEGY
Plan your digital experience in order to make your communications more interesting and your prospects click.

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Look to your brand valueHayley Burchall2020-11-06T16:30:04+00:00
Your brand value
Look to your brand value
Gallery

Look to your brand value

LUCKY DIP
A strong brand reduces the cost of selling, and speeds up the buying process.

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